Here & Now – New Web Series By Ronalds Brothers Starring Judd Nelson – Preview And Exclusive Producton Images

First Report from www.areyouscreening.com

by MARC EASTMAN

You may know the Ronalds Brothers for their Undead Office Comedy Netherbeast Incorporated , which wasreleased with a limited theatrical and is now available on DVD.NetherBeast Incorporated stars Darrell Hammond (SNL), Dave Foley(Kids in the Hall), Jason Mewes ( Clerks 1 and 2), Judd Nelson, and Robert Wagner. You might also know them as co-writers on the second season of Tyler Perry’s Meet the Browns.

In early October, the Ronalds brothers will be putting out a new web series starring Judd Nelson, and this one looks like a winner. In a sense similar to Lisa Kudrow’s Web Therapy, Here and Now looks to be the kind of show that is really going to push the boundaries of the web series as a vehicle. As things keep progressing, and we move nearer to the accepted legitimacy of the medium, it is efforts like this that will provide the rungs for the ladder.

I had a chance to check out the script, and I really liked what I saw. From overall concept, to the framing of each webisode, to the dialog, and more, the show looks to have solid potential. Web series are a trickier game than a lot of people might think, and working out the run of the show is deceptively complicated. You’ve got to hook people quick, and you can’t let up for a second. You’ve also got to convince them to tune in for the next installment, and it’s all a much different game than appealing to an audience on their couches. Even if someone is going to bail out on a regular show, they’re incredibly likely to give it a chance well beyond the entire runtime of a webshow.

For all that web series are not generally given the respect they deserve, they are a game of pop, quality, making every second count, and nailing everything… they can’t afford not to be, because man that mouse click is a tempting beast.

I think this one shows a mindset that really understands the medium, and with the people involved, they just might bring this one home in a big way. I highly recommend keeping your ears open for Here & Now, and checking it out come October. I will be, and I’m sure I’ll be posting more info and hopefully some previews as such becomes available.

A bit from the press release -

HERE & NOW is a whimsical web series with a comedic flare. The series stars Judd Nelsonwho plays a guy that looks like Judd Nelson, and even though he isn’t, on occasion, he uses “Judd’s” identity to woo the ladies. Playing opposite Nelson is Kevin Berman who plays David, a barbershop owner stuck in a rut and looking for a second lease on life. This is a sweet but wacky tale of what happens when an innocent birthday wish comes true. Guest Stars include Traci Lords (Zac and Miri Make a Porno, Cry Baby), Alexis Arquette (Pulp Fiction), Clare Grant(Black Snake Moan), Sera D’ Laine (Wild Things 3), Amie Barsky (Knuckle Draggers, Miss Nobody), Luke Eberl (Planet of the Apes). “The Wish” is the first episode of this series set to hit the Internet in early October.